Tiens goal: The wealth of the community

Tiens goal: The wealth of the community

Perhaps the experience from poor to rich, from the rich to the poor with many twists and turns, naturally bring Li Jinyuan to see the nature of wealth. In the eyes of Li Jinyuan, wealth is the community itself. As he operates in the global enterprise, wealth is the international community. “I just wanted to develope stems from social contribute to society, and this is a social entreprise with responsibility.”

It was based on such responsibility, the community is very generous philanthropy. In 1996, he donated 420,000 yuan to the Tianjin Charity Association and the Disability Foundation to support the city 200 SHC students enrolment at the same time to personal reputation contributions to the Tianjin Welfare Fund for 120,000 yuan in 1997, he invested 800 million to help Tibet, Xinjiang hope that the poverty-stricken areas to build primary and secondary schools in 1998, he donated money and materials for flood relief and 22 million yuan and 70 million yuan investment to set up non-profit, private colleges and universities - Tiens career Institute of Technology.

In 2003, he told the National SARS Prevention Work Leading Group Office of donated 3 million yuan in cash and 42 million yuan worth of health products…… January 1, 2005, the China Charity Federation Li Jinyuan through personal donations to the tsunami 8 10,000 yuan, Tiens Group has donated money and goods to the tsunami-affected areas, valued at 4 million yuan.

Similar contributions are many, the past few years, according to incomplete statistics, Li Jinyuan education to help the poor and charity donations nearly 400 million yuan.

Li Jinyuan has invested nearly 10 million yuan in Cangzhou home roads, drilling wells, building schools, but no matter who is home encounter difficulties, as long as he found, he will not hesitate to help. A year’s Mid-Autumn Festival, Li Jinyuan to staff welfare is a specialty of Cangzhou. He said, “we are all working for Tiens, I used the home to express my gratitude to souvenirs.” That was his heart of the simple farmers. Cangzhou in the home, it was felt that the best souvenirs are things at home, so things should use their best to express thanks Li Jinyuan never forgot his hometown.

Walking down the street to see some very hard life, he will take the initiative to pull out their money out, and sometimes get their own pocket money, will be accompanied by staff pocket money. Sometimes people called him for money.

Such generosity and frugality seemingly contradictory practices, Li Jinyuan explained that this was his personality and mentality of the decision. “I once saw those most in need, from the heart of the outbreak can not help but help him to the idea.” This has solved the explanation why the money Li Jinyuan attitude often divergent reasons.

Such is his rate is personality, not camouflage, from itself, so natural.